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The Facebook Effect: The Inside Story of the Company That Is Connecting the World
by David Kirkpatrick
(24 reviews)
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Sales Rank: 3,023
 Item Summary: |
IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects—even becoming instrumental in political protests from Colombia to Iran.
Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook’s key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent. This is the Facebook story that can be found nowhere else.
How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.
 Reviews: |
The Fullfilment of an Instinct By A Creative Genius Bringing About the Revolution of Social Behavior
A thorough analyis of the evolution of Facebook until very recently in 2010, and a description of the personality of the young creative genius and his peers whose objective had very little to do with making money, unlike the motives of those who decide on a career on Wall Street. Suggest this as a required reading for those in business school.
AM
An autobiography for Facebook and Mark Zukerberg
I bought this book to find out the secret of Facebook effect. Yet this book is more like an autobiography for the site and Mark Zukerberg. Although this is not exactly the book I wanted. You could get something valuable from it. This book brings so much info about early days of Facebook. You could even draw a detailed picture of the company.
Facebook effect is rather social network effect. Facebook is by far the biggest social network in the world. In my point of view, if it was Orkut or Friendster which dominated this market now, the effect still exists.
An insightful glimpse
Kirkpatrick's story of Facebook is an intricately woven narrative of the forces that led to Facebook's genesis, its unlikely sustenance, and the ironic unity of Facebook's CEO's core values of primal ruthlessness and "staying in touch with friends."
Zuckerberg drives the book, unequivocally. Were it not for him, Facebook would have more than likely been acquired, fundamentally changed, or kicked out of the market years ago. Zuckerberg embraces an unusual value set that he uses to drive himself forward through difficult situations where others would likely crack. His commitment to enabling humanity's interconnection is only rivaled by his inflexible style of management, in which cohorts are ultimately very vulnerable. He would alternate statements like "Now you know who you're fighting!" with "Like, what we're trying to do is connect the world, right?" But what this apparent contradiction really reveals is a deeply held sense of what it takes to succeed in an unforgiving business environment, not unlike that of Steve Jobs.
Aside from the book's merits in telling the story of Facebook's developments, which are clear from the other reviews, what this book really offers is a picture of an individual, Mark Zuckerberg. It's an intriguing tale of how an extremely driven individual who plays their cards right is apt to eventually hit it big.
Like Chips and Salsa: Facebook Effect and Tipping Point
I loved this book. Its fascinating to read how it moved from his dorm room to (now) 500M people. Social Networking is the tidal wave that's coming, so its fun to understand the origins of Facebook. I recommend re-reading Malcolm Gladwell's The Tipping Point again. His social observations, in the context of Facebook are nothing short of stimulating.The Tipping Point: How Little Things Can Make a Big Difference
Great Book if you're interested in How Things "work"
I love reading successful people's bio's and understanding how empires were built, and the author does a great job letting the world know how Facebook developed from nothing, into a $20 Billion powerhouse.
It would have been a 5-star book, but I took 1-star away bc there are times when the author drags out an idea...not many times but they exist which I can't stand.
But don't let that keep you from buying this book - it's a great read!!!
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